Free shipping?

We lowered the threshold for free shipping - 100 € for select European countries and 50 € for Finland, Sweden and the Baltics!

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Misabel and Snorkmaiden - new by Arabia!

The illustration of the Misabel set is based on the comic strip “Moominmamma’s Maid” by Tove and Lars Jansson from 1956. The Snorkmaiden illustration, is from the 1955 comic strip “Moomin on the Riviera”.

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Support #OURSEA!

2020 marks the 75-year anniversary of
 Tove Jansson publishing her first Moomin
 novel. Moomin Characters has launched the campaign #OURSEA, to save the
 Baltic Sea and its heritage for future generations, and a select collection of #OURSEA items.

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Moomin Originals by Muurla

The Moomin Originals series is a celebration of Tove Jansson’s original Moomin illustrations.

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MOOMIN #OURSEA logo tote bag

All orders over 100€ get a free organic Moomin logo tote bag!

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Popular products

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Moomin Raspberry Milk Chocolate - Dammenberg

Moomin Raspberry Milk Chocolate - Dammenberg

€ 6.90
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#OURSEA Moomin Bottle 0,6 l - SIGG X Moomin

#OURSEA Moomin Bottle 0,6 l - SIGG X Moomin

Coming soon
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Snorkmaiden Mug purple by Arabia

Snorkmaiden Mug purple by Arabia

€ 19.90
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Moomin Plush Keyring - Aurora World

Moomin Plush Keyring - Aurora World

€ 7.90
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Misabel Moomin Mug by Arabia

Misabel Moomin Mug by Arabia

€ 19.90

New products

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#OURSEA Moomin "Boat on the beach" Dish cloth - Opto Design

#OURSEA Moomin "Boat on the beach" Dish cloth - Opto Design

€ 4.90
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#OURSEA Moomin "Boat on the beach" Napkins - Opto Design

#OURSEA Moomin "Boat on the beach" Napkins - Opto Design

€ 5.90
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#OURSEA Moomin "Boat on the beach" Coasters 4-pack - Opto Design

#OURSEA Moomin "Boat on the beach" Coasters 4-pack - Opto Design

€ 22.90
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#OURSEA Moomin "Boat on the beach" Tray - Opto Design

#OURSEA Moomin "Boat on the beach" Tray - Opto Design

€ 26.90
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#OURSEA Moomin Notebook - Anglo Nordic

#OURSEA Moomin Notebook - Anglo Nordic

€ 9.90

Products on sale

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Moomintroll 23 cm Plush Toy - Exclusive Moomin Shop product
–20%

Moomintroll 23 cm Plush Toy - Exclusive Moomin Shop product

€ 15.90
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Moomin Bridge calendar 2019-2020
–48%

Moomin Bridge calendar 2019-2020

€ 12.90
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Moomin Attitude calendar 2019-2020
–48%

Moomin Attitude calendar 2019-2020

€ 12.90
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Sade mug - Moomin x Makia
–6%

Sade mug - Moomin x Makia

€ 14.90
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Sori mug - Moomin x Makia
–6%

Sori mug - Moomin x Makia

€ 14.90
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Moomin Snorkmaiden 23 cm Plush Toy - Exclusive Moomin Shop product
–25%

Moomin Snorkmaiden 23 cm Plush Toy - Exclusive Moomin Shop product

€ 14.90
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Kylpy mug - Moomin x Makia
–6%

Kylpy mug - Moomin x Makia

€ 14.90
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Moominmamma 23 cm Plush Toy - Exclusive Moomin Shop product
–25%

Moominmamma 23 cm Plush Toy - Exclusive Moomin Shop product

€ 14.90