This accessibility statement applies to the online store https://shop.moomin.com/ and has been prepared in accordance with the Finnish Act on the Provision of Digital Services (306/2019) and the Web Content Accessibility Guidelines (WCAG) 2.1.
This website largely meets the accessibility requirements.
The service has been evaluated against WCAG 2.1, and currently conforms to:
Level A requirements, and
selected Level AA requirements.
Accessibility is an ongoing development priority, and improvements are continuously implemented as part of the site’s maintenance and feature development.
Despite continuous improvements, some parts of the website do not yet fully meet WCAG 2.1 Level AA requirements.
Some individual images or visual elements may lack fully descriptive alternative text.
(WCAG 1.1.1 – Non-text Content)
Certain dynamic or third-party components may not behave fully consistently with keyboard navigation or assistive technologies in all situations.
(WCAG 2.1.1 – Keyboard Accessible)
In some forms, error messages or guidance may not always be optimally announced to screen readers.
(WCAG 3.3.1 – Error Identification)
Some accessibility limitations are related to third-party systems or technical constraints. These issues are addressed progressively as part of our continuous improvement roadmap.
This accessibility statement is based on an internal self-assessment of the website against WCAG 2.1 Level A and AA success criteria.
Statement originally prepared: 1 September 2025
Statement last updated: 6 February 2026
We welcome feedback on the accessibility of shop.moomin.com.
If you encounter accessibility barriers or need content in an alternative format, please contact us.
Email: accessibility@moomin.com
Website: https://shop.moomin.com/
We aim to respond to accessibility feedback within 14 days.
If you are not satisfied with our response or do not receive a response within 14 days, you may contact the supervisory authority.
Finnish Transport and Communications Agency (Traficom)
Digital Accessibility Supervision
📧 saavutettavuus@traficom.fi
📞 +358 29 534 5000
🌐 https://www.traficom.fi/accessibility
Accessibility is an integral part of the ongoing development of shop.moomin.com.
We regularly review the site and implement improvements to increase compliance with WCAG 2.1 Level AA, improve usability, and ensure compatibility with assistive technologies.
