Moomin Arabia's new novelty collection kicks off the Moomin 80th anniversary year, celebrating love, friendship, and togetherness.

The harmonious blue and white collection with touch of Japanese is an ode to Tove Jansson’s life and work. The design is inspired by the soft, tactile forms of the rocky island of Klovharun, called Haru, where Tove spent her summers.

The Moomin Mug Alphabets Collection aims to encourage us to create new and meaningful words. The collection is created in collaboration with Reading, Writing and the Moomins to spread the joy of reading and writing in the lives of children, youth, and adults.