Moiko - The Official Moomin Shop

It all started with two friends and an idea: to combine warmth and visibility in style by uniting two classics — the Finnish reflector and traditional mittens. The result was Moiko, a Finnish design brand that has grown ever since, now also offering moominous merino wool accessories, t-shirts, socks, and playful reflective items.

The Groke T-shirt Black - The Official Moomin Shop

The Groke T-shirt Black

The Groke T-shirt Black €39.90

Moomintroll Hello T-shirt Black - The Official Moomin Shop

Moomintroll Hello T-shirt Black

Moomintroll Hello T-shirt Black €39.90

Hattifnatteners T-shirt Unisex Black - The Official Moomin Shop

Hattifnatteners T-shirt Unisex Black

Hattifnatteners T-shirt Unisex Black €39.90

Moomin Party Animals T-Shirt Black - The Official Moomin Shop

Moomin Party Animals T-Shirt Black

Moomin Party Animals T-Shirt Black €39.90

Moominpappa Philosopher T-shirt Black - The Official Moomin Shop

Moominpappa Philosopher T-shirt Black

Moominpappa Philosopher T-shirt Black €39.90

Moomintroll Doorstep T-Shirt Khaki - The Official Moomin Shop

Moomintroll Doorstep T-Shirt Khaki

Moomintroll Doorstep T-Shirt Khaki €39.90

Snufkin Wanderer T-shirt Khaki - The Official Moomin Shop

Snufkin Wanderer T-shirt Khaki

Snufkin Wanderer T-shirt Khaki €39.90

Hattifatteners Tote Bag Darkblue - The Official Moomin Shop

Hattifatteners Tote Bag Darkblue

Hattifatteners Tote Bag Darkblue €37.90

Moomintroll Hello Mittens Sage - The Official Moomin Shop

Moomintroll Hello Mittens Sage

Moomintroll Hello Mittens Sage €29.90

Little My Excellent Mittens Red - The Official Moomin Shop

Little My Excellent Mittens Red

Little My Excellent Mittens Red €29.90

Moomintroll Hello Mittens Black - The Official Moomin Shop

Moomintroll Hello Mittens Black

Moomintroll Hello Mittens Black €29.90

Moomintroll Hello Cap Black - The Official Moomin Shop

Moomintroll Hello Cap Black

Moomintroll Hello Cap Black €29.90

The Groke Reflective Snapback Cap - The Official Moomin Shop

The Groke Reflective Snapback Cap

The Groke Reflective Snapback Cap €29.90

Moomin Party Animals T-Shirt Ecru - The Official Moomin Shop

Moomin Party Animals T-Shirt Ecru

Moomin Party Animals T-Shirt Ecru €39.90

The Groke Reflective Tote Bag Darkblue - The Official Moomin Shop

The Groke Reflective Tote Bag Darkblue

The Groke Reflective Tote Bag Darkblue €37.90

Little My Excellent T-shirt Blush - The Official Moomin Shop

Little My Excellent T-shirt Blush

Little My Excellent T-shirt Blush €39.90

Snorkmaiden Confidence T-shirt Sand - The Official Moomin Shop

Snorkmaiden Confidence T-shirt Sand

Snorkmaiden Confidence T-shirt Sand €39.90

Moomintroll Hello T-shirt White - The Official Moomin Shop

Moomintroll Hello T-shirt White

Moomintroll Hello T-shirt White €39.90

Hattifatteners Sailors Reflective Tote Bag Black - The Official Moomin Shop

Hattifatteners Sailors Reflective Tote Bag Black

Hattifatteners Sailors Reflective Tote Bag Black €37.90

Sniff Brave T-shirt Brown - The Official Moomin Shop

Sniff Brave T-shirt Brown

Sniff Brave T-shirt Brown €39.90

Moomin Summer Archives T-Shirt Off-white - The Official Moomin Shop

Moomin Summer Archives T-Shirt Off-white

Moomin Summer Archives T-Shirt Off-white Coming soon

Snorkmaiden Confidence Reflective Tote Bag Orange - The Official Moomin Shop

Snorkmaiden Confidence Reflective Tote Bag Orange

Snorkmaiden Confidence Reflective Tote Bag Orange €37.90

Hattifatteners Sailors Reflective Tote Bag Yellow - The Official Moomin Shop

Hattifatteners Sailors Reflective Tote Bag Yellow

Hattifatteners Sailors Reflective Tote Bag Yellow €37.90

Snufkin Wanderer Reflective Tote Bag Green - The Official Moomin Shop

Snufkin Wanderer Reflective Tote Bag Green

Snufkin Wanderer Reflective Tote Bag Green €37.90

Moomin Jubilee Mittens Black - The Official Moomin Shop

Moomin Jubilee Mittens Black

Moomin Jubilee Mittens Black €29.90

Stinky Charming T-shirt Unisex Black - The Official Moomin Shop

Stinky Charming T-shirt Unisex Black

Stinky Charming T-shirt Unisex Black €39.90

Stinky Charming Cap Black - The Official Moomin Shop

Stinky Charming Cap Black

Stinky Charming Cap Black €29.90

The Groke Cap Black - The Official Moomin Shop

The Groke Cap Black

The Groke Cap Black €29.90

Stinky T-shirt Brown - The Official Moomin Shop

Stinky T-shirt Brown

Stinky T-shirt Brown €39.90

Stinky T-shirt Black - The Official Moomin Shop

Stinky T-shirt Black

Stinky T-shirt Black €39.90

Moominmamma Diving T-shirt Unisex Ecru - The Official Moomin Shop

Moominmamma Diving T-shirt Unisex Ecru

Moominmamma Diving T-shirt Unisex Ecru €39.90

Snorkmaiden Riviera T-shirt Unisex Ecru - The Official Moomin Shop

Snorkmaiden Riviera T-shirt Unisex Ecru

Snorkmaiden Riviera T-shirt Unisex Ecru €39.90

Moomintroll Hello Reflective Textile Image - The Official Moomin Shop

Moomintroll Hello Reflective Textile Image

Moomintroll Hello Reflective Textile Image €7.90

Little My Trickster Reflective Textile Image - The Official Moomin Shop

Little My Trickster Reflective Textile Image

Little My Trickster Reflective Textile Image €7.90

Little My Excellent Reflective Textile Image - The Official Moomin Shop

Little My Excellent Reflective Textile Image

Little My Excellent Reflective Textile Image €7.90

Hattifatteners Reflective Textile Image - The Official Moomin Shop

Hattifatteners Reflective Textile Image

Hattifatteners Reflective Textile Image €7.90

The Groke T-shirt Blush - The Official Moomin Shop

The Groke T-shirt Blush

The Groke T-shirt Blush €39.90

The Groke Reflective Textile Image - The Official Moomin Shop

The Groke Reflective Textile Image

The Groke Reflective Textile Image €7.90

Moominpappa Philosopher Reflective Textile Image - The Official Moomin Shop

Moominpappa Philosopher Reflective Textile Image

Moominpappa Philosopher Reflective Textile Image €7.90

Moomin Love Reflective Textile Image - The Official Moomin Shop

Moomin Love Reflective Textile Image

Moomin Love Reflective Textile Image €7.90

Official Moomin Shop™

Only authentic items

Fast shipping

1-3 days

Free exclusive tote bag

For orders over 100 €

The largest selection

of Moomin online