National Sleepy Head Day (Finnish: Unikeonpäivä) is celebrated in Finland on July 27 every year. Traditionally on this day, the last person still sleeping in the house is dubbed the “sleepy head” (or the “laziest”) and awakened with water, either by being thrown into a lake or the sea, or by having water thrown on them.

To celebrate this funny Sleepy Head Day tradition – all bedclothes by Finlayson are -20 % today on Monday July 27th only! Use the code sleepyheadday at the checkout to claim the discount!